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Construction business owner reviewing AI search visibility and LLM optimisation strategy

How UK Trades Businesses Should Structure Their Website for AI Search and Google AI Overviews

22/05/2026 Update: AI Search Now Depends On Entity Clarity AI search now relies more heavily on entity extraction, passage-level retrieval and confidence signals. Google AI Overviews, ChatGPT Search, Gemini and Perplexity do not simply look for a page that mentions a keyword. They try to understand what the business is, what services it provides, where

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Where to Start with AI If You Don’t Know Where to Start: A Simple Guide for UK Trades Business Owners

Running a trades business in the UK—whether you’re a plumber, electrician, roofer, or builder—means juggling a lot. You’re on the tools all day, quoting jobs at night, chasing invoices on the weekends, and trying to keep customers happy at every step. Somewhere in the middle of all that, someone tells you, “You should be using

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