Top Social Media Tips for
Building Contractors
Social media is a powerful tool in your marketing toolkit, but are you using it effectively? For building contractors, creating the right content can mean the difference between posts that win business and posts that miss the mark. Here are some essential tips to help you attract the customers you want and showcase your skills.
1. Choose the Right Platform
Different platforms serve different audiences, so focus on where your potential clients and collaborators are active.
LinkedIn:
It is ideal for connecting with professionals like architects, quantity surveyors, and interior designers. Use this platform to build valuable B2B connections.
Instagram, Facebook, and Pinterest :
These are more consumer-focused, perfect for reaching homeowners looking to build or renovate. Share photos of finished projects to catch the attention of dream-home builders.
2. Use Pictures That Sell
A dedicated gallery section showcasing your finished work is essential. Sell the dream: let potential clients see polished surfaces, pristine walls, and impeccable details. Use high-quality images to inspire and impress, not stress.
Incorporate before-and-after photos, progress shots, and project completion videos to tell a story. The more aspirational your photos, the better. And remember: post the types of projects you want to win. If your focus is on large home extensions, prioritise images of similar projects over smaller jobs.
To get the best results, consider hiring a professional photographer. They know how to optimise lighting, choose appealing angles, and capture your work in its best light.
3. Create Professional Videos
Videos are a powerful way to bring your projects to life.
Drone Footage:
Sweeping aerial shots of your completed work can create a strong impact.
Testimonials:
Real client feedback on video is persuasive and builds credibility.
DIY Tips :
Sharing helpful tips or tutorials not only demonstrates your expertise but also attracts potential clients who value your know-how, even if they don’t plan to DIY.
If you’re comfortable, consider being on camera to give your business a face. Engaging with your audience personally can build trust and make your business more memorable.
4. Convert Followers into Clients
Encourage your audience to take action. Every post should include a clear call to action, whether it’s to subscribe to your newsletter, explore more of your projects on your website, or send a message to enquire about services.
5. Start a Blog
One project can yield endless content ideas for a blog:
- Before-and-after images
- Project progress videos
- Behind-the-scenes “day in the life” reels
- Features on subcontractors or unique services
- Team spotlights
These stories build interest and help clients see the breadth and quality of your work. Make sure your blog is well-organised so visitors can easily find the content they’re interested in.
6. Post Regularly and Consistently
Social media feeds move quickly, so post frequently—aim for 2-5 times per week to stay visible. Regular posting allows you to engage directly with potential clients, answer questions, and build rapport. If time is tight, consider delegating social media management to a team member or a professional agency.
7. Be Authentic
Authenticity goes a long way in standing out. Use a unique voice, share genuine stories, and keep visuals consistent with your brand. Show your personality, not just your work, and don’t be afraid to have a bit of fun with captions.
8. Stay Updated
Social media is constantly evolving, so keep up with new trends and tools. Staying informed will help you stay competitive, and continuing to learn will give your social media presence a fresh edge.