How to Verify Your
Google Business Profile

Table of Contents

This Guide tells you how to pass Video Verification using our process which has a 95% Success Rate!

One of the most challenging parts to getting your GBP Optimised is the
Verification Process.

ESPECIALLY when you update your Business Address to a more ideal location!
This will for certain trigger a Verification Process with Google, so let’s prepare first 😉

Verification Prep

Standard Process (Video Submission):

Typically, you start here and get verified after submitting your Video. Here’s what you will need to prepare.

  • A Canvas/Sign for your “Office Door” - CRUCIAL
  • Business Cards
  • Vehicle Branding
  • Branded Shirt & Hat (Optional but helps)

You can Design on Canva or Fiverr and print on VistaPrint.

Business Identity Verification
(Document Submission)

If your Video Verification fails, it will be escalated to Business Identity Verification. We recommend getting these items now just in case you get to this stage!

Gather Images

  • Vehicles/Equipment
  • Outside of Location
  • Street Sign

Business Documentation (with the address on it)

This could be either:

  • Business Registration
  • Insurance
  • Licensing
  • Utility Bill

Once everything is ready, update your profile and go through Verification.

Video Verification Steps

This requires attention to detail and will result in further delay if not done properly.

Begin by going to your Google Business Profile, and click Get Verified.
Read the instructions and be attentive to whatever recording restrictions they give you.

BEGIN STEPS

  • Start outside.
  • Introduce yourself and claim ownership of the business. Wear your Shirt and Hat with company Logo.
  • Show Business Card and Vehicle Branding, Wrap/Lettering/Magnet etc...
  • Show Equipment in the Vehicle or Shop.

Start outside.

  • Building
  • Street
  • Surrounding Buildings
  • Street Sign if possible
  • Go Inside
  • Open “Public Office” and say “This is where Customers Conduct Business”
  • Open “Private Office” and say “This is where Customers cannot enter”

END STEPS

Important Notes

1. Public Office: Google wants to see where you conduct/talk Business with Clients. So use your Canvas/Sign on a door and open the “Public Office” to showcase the room very briefly. An Office type space with Business Cards/Laptop on table is ideal.

2. Private Office: Google also wants to see a place that Clients can NOT access. Open the “Private Office” door and showcase it briefly. We have had a client open his Closet before and it worked… Just somewhere that the Clients can’t go without access.

3. Answers to Potential Questions :

  • a. Customers CAN & DO Visit Your Location.
  • b. You’re NOT a Service Area Business, you have a Physical Location.
  • c. This is NOT a Virtual Office Location.

Rejection

  • First Rejection: Submit a Ticket via GBP Support and request a Live Video Call with a Google Rep, which is the same process just Live.
  • Second Rejection: Submit another Ticket with your Documentation from Phase 2. Also ask for an Appeal Form.

Reinstatement Guide

For some reason your Profile has been Suspended and requires proof of Business Identity.

Submit the Reinstatement Form and use Documentation from “Business Identity Verification (Document Submission)”.

If rejected, Request an Appeal Form and follow up in the same thread.

Summary:

  • Verification Prep: Understanding whether your ideal customers are homeowners, businesses, or other contractors is crucial for tailoring your messaging and finding the right places to promote yourself.
  • Business Identity Verification: Decide if you want to become well-known in your area, get more new customers, or boost loyalty with existing ones. This focus will help shape your marketing efforts.
  • Video Verification Steps
  • Important Notes: Google is looking for businesses with public and private offices. Open the “Public Office” door to showcase a workspace with business cards and a laptop. Open the “Private Office” door to showcase a location that clients cannot access. Answer questions about customers visiting, physical locations, and virtual offices.

  • Reinstatement Guide: Your profile has been suspended and requires proof of business identity. Submit the Reinstatement Form and use documentation from “Business Identity Verification”. If rejected, request an Appeal Form.

For further guidance please email us directly at:

hello@constructvirtual.com