Construct Virtual — Lead & Budget Planner (Fixed)

Lead Generation Target Planner

Set your annual goal and average job price to estimate monthly revenue, jobs, and leads needed.

1 Revenue & Sold Jobs Target

Annual Revenue Goal / Target (£)

Monthly Revenue Target

£0

What is your average job price? (£)

Monthly Jobs / Service Calls Needed to hit target

2 Number of Leads Required to Hit Target

What is your win rate percentage (ie out of 10 incoming leads you win 1, that that would be 10%)

Leads needed per month to hit target

Marketing Budget Planner

Use your revenue target and investment % to create a channel-by-month plan.

Annual Revenue & Marketing Investment

Annual Revenue Target (£)

Annual Marketing Budget

£0

Marketing Investment (% of Revenue)

Monthly Marketing Budget

£0

Marketing Budget Allocation

Allocation to Online marketing (%)

Allocation to Offline marketing (%)

Allocation to Other (%)

Online + Offline + Other = 100%. Your edited field stays fixed; the others adjust.

Online Marketing — Channel Split Monthly Online: £0

SEO (% of Online)

PPC / LSA (% of Online)

Display / Retargeting (% of Online)

SEO + PPC/LSA + Retargeting = 100%. Your edited field stays fixed; the others adjust.

Month	SEO	PPC / LSA	Display / Retargeting	Monthly Online Total
Total	£0	£0	£0	£0